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The Journal of School Nursing
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Feature Article

Enhancing School Nurse Visibility

Charlotte M. Brandt, RN, PHN, MSA-HCM

Charlotte Marvin Brandt, RN, PHN, MSA-HCM, is a past president of the California School Nurses Organization and is employed by the Office of the Kern County Superintendent of Schools, Division of Special Education, in Bakersfield, CA. She is a presenter on visibility, presentation skills, strategic planning, and organizational development. She authored the revision of Public Relations For School Nurses and originally chaired the project team for Marketing Your School Health Program, Presenting School Health Programs to Governing Boards and Other Publics, and Newsletter Articles for School Nurses for the California School Nurses Organization. These publications are available on the World Wide Web at http://www.csno.org

The school nurse is in a powerful position in the school district, but only by expanding visibility efforts can it be a viable one. School nurses are viewed as "health experts" in their school districts. They need to continually fine-tune and expand their visibility, as well as to widen their circle of influence in the school district and its community-based partnerships. Feeling comfortable in giving school board presentations and participating in other highly visible activities will highlight and enhance the valuable services school nurses provide. School nurses must be visible to be perceived as a powerful influence for health in the school district.

Key Words: media • presentations • school nurse recognition • visibility

The Journal of School Nursing, Vol. 18, No. 1, 5-10 (2002)
DOI: 10.1177/10598405020180010301
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